The Lix story.
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update: 11/21/2024
What is this LIX?
You’re wondering, aren’t you? Does it pique your curiosity? Are you burning to know? If I had a dollar for every time someone asked me: "But LIX, what does it mean? Is it a Roman numeral? An acronym? A secret magic formula?", I would probably be sipping a cocktail on a private beach (but here I am writing to you). Everyone has their theory, but hold on, the truth is much simpler. Here’s the story – THE REAL 😉 – behind the name.
The puzzle of the perfect name
"When I decided to launch my business, I had a clear set of requirements for the name: short, easy to remember, pronounceable in all languages, and obviously; beautiful. Just that! So, like any well-organized (or desperate) person, I started playing with the letters of our first names at home. But honestly? Meh. No thrill, no spark. It sounded flat, almost like a forgotten Wi-Fi code."
I wanted a name that would resonate with me through the years. A name with WOW, that makes me smile every time I see it. Something that embodies happiness. And then, eureka: I thought about what truly makes me happy. That precise moment when I felt that everything in my life was in harmony. You know the expression "being on your X"? When everything clicks, and you are just where you need to be? Well, that's when it hit me.
A journey through time (thank you, nostalgia)
"I dove back into my childhood memories, those beautiful years when the biggest stress was deciding where to spend the evening. One summer, we spent all our evenings in an underground venue on Sainte-Catherine Street. A dark, somewhat mysterious place where emerging bands made the walls shake. This place had a vibe. A crazy energy. We laughed, danced, and listened to music that resonated with our rebellious teenage souls."
The name of this room? L’X.
It was THE place. The kind of place that makes you feel like you belong to something great. The energy that overwhelmed me every time I went there, I wanted to recreate it. Not just for myself, but for my business, and for everyone who would wear LIX.
And LIX was born...
"I had found the base. But I needed to add my touch. So, I borrowed an L for Laura and an i for Mily. There you go, a little personalized twist without distorting that essence that made me vibrate. And there it is, LIX was born! My company of happiness, well-being, and positive vibes."
A contagious happiness
I want every person who wears LIX to feel that euphoria, that comfort, that sense of belonging. May my creations convey this pure joy, and may my community become a space where everyone feels understood, valued, and loved.
So, what are you waiting for? Join our universe! 👉 On Instagram: @lix_design
And above all, wear your happiness proudly. ❤️